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Google Tag Manager Setup

Add JS snippet to Tag Manager

To use Google Tag Manager with Sumatra:

  1. In Tag Manager, choose "Add a new tag".
  2. Under "Triggering", choose "All Pages (Page View)".
  3. Under "Tag Configuration", choose "Custom → Custom HTML".
  4. Paste the Sumatra JavaScript snippet into the HTML input box and Save.
  5. Add track and enrich calls as shown in the JS snippet instructions.

Or — let an expert do it

A Sumatra expert will set up your data integration and workspace at no cost to you: